Transitioning Media in a Post COVID World

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Transitioning Media in a Post COVID World: Digital Transformation, Immersive Technologies, and Consumer Behavior
Editor: Gali Einav
English | 2022 | ISBN: 978-3-030-95330-0 | 140 pages | True PDF, EPUB | 4.23 MB

Gali Einav is Head of the International Undergraduate Program in Entrepreneurship and the "Upstart" Program at the Adelson School of Entrepreneurship at Reichman University (IDC Herzliya Israel). Gali also teaches digital media at the Katz School of Marketing at Yeshiva University (New York, USA). Her research interests include the impact of digital transformation on media industries and consumer behavior, innovative education models and innovation and the future workforce. She has co-authored and edited 3 books focused on innovation and digital transformation, including Transitioned Media: A Turning Point into the Digital Realm (Springer, 2010) and The New World of Transitioned Media (Springer, 2015).

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