MBA_ Retail management, Merchandising, and E-commerce

[Srbija]

MBA: Retail management, Merchandising, and E-commerce
Instructors: Navdeep Yadav
10 sections • 57 lectures • 6h 31m
Video: MP4 1280x720 44 KHz | English + Sub
Updated 5/2022 | Size: 5.88 GB

Build and grow your own retail and e-commerce business


What you'll learn
Retail management
Merchandising management and planning
E-commerce and D2C brand
Inventory management and planning
Customer Relationship Management
Market Basket Analysis
Store layout and design
Customer Life time Value
Retail finance and accounting
Introduction to Asset Management and Margin Management
Category and Inventory Management
E-commerce and D2C brands
Private labels and white labels
Types of retail store based on trading area
Retail Marketing Mix
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Requirements
Basic understanding of businessShould be familiar with Microsoft Excel
Description
If you have been to a retail store do why you end up buying more than you actually need?
That's because they provide you an amazing shopping experience by using some business strategy. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future.
Section 1 Introduction to Retail Management Basics
What is Retail Management
Retail Marketing Mix
Porter Five Force Model
SWOT Analysis
Consumer vs Customers
Understanding the Retail Consumer
Variety vs Assortment

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