Dress To Kill

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Dress To Kill

The ’dress to kill’ campaign was launched back in September 1997, when it provoked a number of criticisms for being offensive, but these were dismissed by the Advertising Standards Authority.

Shot in grainy black and white, the suspense-filled ad continues the theme that a well-dressed and beautiful woman can unwittingly provoke accidents.

The ads went on to win several awards, most notably at the Campaign Press Awards.