Srbija Posted October 25, 2022 Share #1 Posted October 25, 2022 Marketing Strategy For Digital Marketers In 2022 Last updated 9/2022 MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz Language: English | Size: 5.02 GB | Duration: 4h 28m From fundamental principles to modern strategies. Key strategic principles to improve marketing and practice. What you'll learn Core marketing principles Fundamental marketing strategy & application Persuasive techniques and how to use them A deep understanding of marketing personas, what they are and how to create them, including demographics and psychographics How to use modern market research tools such as: surveys, keyword research, trends, forums, statistical data, facebook insights, analytics and website insights In depth look at marketing frameworks such as the marketing funnel and growth loops. Theories of modern day marketing gurus Requirements None Description After being in the marketing industry for over a decade I've picked up that there are many that practice marketing without a core fundamental understanding of Marketing & Strategy.The course is designed for those that want to strengthen their core marketing principles and gain a rich understanding of what marketing strategy is and the vital role it plays both in principle and in practice. The course is focused on practical applications of marketing strategy including contemporary market research tools, modern day marketing frameworks and concepts. As the course instructor I run a digital marketing agency and practice these techniques daily, there is a strong focus on practicality and application as well as theory.The course is divided into 4 sections:In the first section we start by gaining a thorough understanding of what marketing and market strategy actually is. We cover a number of key marketing tenets such as the 4P's and persuasive techniques used in marketing.In the second section we discuss market research in depth and how to generate marketing personas. We explore the components of marketing personas and we dive into modern tools that can be used to conduct market researchIn the third section of the course we take a deep dive into marketing frameworks. These are models that can be used to apply marketing principles and market research to our modern day consumer landscape. We discuss 6 marketing frameworks and look at their evolution and usage.In the fourth section we take a look at modern day marketing personalities and consider their ideas and how to incorporate them into our marketing practice. We also provide a nice and easy summary of the course and the models we have discussed.What Students Are saying:Eloin (May, 2022) wrote:"Very well presented and explained, I really enjoyed this course because it broadened my outlook on marketing. I would definitely recommend it to anyone who wants a little more depth in their marketing efforts." Overview Section 1: Introduction Lecture 1 Introduction to Marketing Strategy Lecture 2 Course Overview Section 2: Marketing Fundamentals Lecture 3 First Principles of Marketing Lecture 4 Marketing is Note Sales Lecture 5 A Definition for Marketing Lecture 6 Defining Marketing Strategy Lecture 7 Marketing Strategy cont'd Lecture 8 The 4P's Lecture 9 Persuasive Techniques Section 3: Market Research Lecture 10 Market Research Components Lecture 11 Customer Profiles Lecture 12 Market Research Tool Types Lecture 13 Category 1: Industry Tools Lecture 14 Industry Tools: Digital Surveys Lecture 15 Industry Tools: Keyword Planner Lecture 16 Industry Tools: Digital Trends Lecture 17 Industry Tools: Q&A forums Lecture 18 Industry Tools: Government & Agencies Lecture 19 Category 2: Competitor Research Tools - Facebook and Linkedin Lecture 20 Competitor Research with Keyword Data Lecture 21 Competitor Research: Email Marketing Lecture 22 Category 3: Owned Properties: Google Analytics Lecture 23 Owned Properties: Hotjar Lecture 24 Owned Properties: Quantcast Measure Lecture 25 Owned Properties: Facebook Audience Insights Lecture 26 Other Owned Properties Lecture 27 Market Segmentation Section 4: Models Lecture 28 Introduction to Models Lecture 29 The AIDA Model Lecture 30 AIDA model and the 4P's Lecture 31 AIDA & Customer Profiles Lecture 32 A.R.E Model Lecture 33 A.R.E & the 4P's Lecture 34 A.A.R.R.R Lecture 35 A.A.R.R.R & The OMTM Lecture 36 A.A.R.R.R - For Which Businesses? Lecture 37 A.A.R.R.R & The 4P's Lecture 38 The Consumer Decision Journey Lecture 39 CDJ and Market Research Lecture 40 Experimentation Models Lecture 41 Testing with Feedback Loops Lecture 42 Testing the 4P's Lecture 43 Tools for Testing Lecture 44 Growth Loops Lecture 45 Growth Loops: Tik Tok Lecture 46 Growth Loops: Survey Monkey Lecture 47 Growth Loops: Other Examples Lecture 48 Growth Loops Motivators Lecture 49 Growth Loops: Beyond Referral Models Lecture 50 Growth Loops For Your Business Section 5: Marketing Gurus Today Lecture 51 Modern Marketing Gurus Lecture 52 Gary Vaynerchuk Lecture 53 Simon Sinek Lecture 54 Seth Godin Lecture 55 Rand Fishkin on Flywheels Lecture 56 Marketing Guru Takeaways Lecture 57 Course Conclusion & Model Recap Digital Marketers,Marketing Students,Business Owners Hidden Content Give reaction to this post to see the hidden content. Download from RapidGator Hidden Content Give reaction to this post to see the hidden content. 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